About

About Untapped Local Leads

Website SEO Help for Service Businesses That Want More Calls From Google

I help service businesses improve their website SEO, service pages, keyword targeting, technical foundation, and local search visibility so more people who find them on Google become real leads.

Request a Free SEO Review
7 years in SEO, including SEO Specialist experience with US business campaigns.

Real SEO Experience, Not Generic Advice

I bring 7 years of hands-on SEO experience across website SEO, technical SEO, content strategy, reporting, and lead-focused search growth.

  • 7 years of hands-on SEO experience
  • SEO Specialist experience with US business campaigns
  • Website SEO, service-page SEO, and technical SEO
  • Content, keyword, and competitor gap research
  • Performance tracking focused on leads, calls, and conversions
Who you work with

I’m Hemant Kumar, an SEO Specialist With 7 Years of Hands-On SEO Experience

I’ve been doing SEO for 7 years, working across website SEO, service-page optimization, keyword research, content strategy, technical SEO checks, link-building support, and performance reporting.


As part of my professional SEO journey, I have also worked as an SEO Specialist on US business campaigns, focusing on organic visibility, traffic quality, service-page performance, and lead generation.


I built Untapped Local Leads to help service businesses get direct, practical SEO help without bloated agency layers, confusing reports, or generic advice that does not connect back to real leads.

  • 7 years of hands-on SEO experience
  • Experience with US business SEO campaigns
  • Website-first SEO, not just listing optimization
  • Focused on leads, calls, traffic quality, and practical business outcomes
Hemant Kumar - SEO Specialist SEO Specialist

Hemant Kumar

Helping service businesses get more leads from Google

Focused on website SEO, service-page optimization, technical SEO checks, keyword research, and lead-focused recommendations.

What I’ve Managed as an SEO Specialist

My SEO work has not been limited to basic keyword changes. I have handled strategy, execution, reporting, coordination, and performance tracking across real client projects.

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SEO Strategy & Roadmaps

Planning SEO strategies, quarterly roadmaps, goals, and success metrics based on client objectives, target audience, and KPIs.

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SEO Audits & Recommendations

Conducting SEO audits, identifying website issues, and turning findings into clear optimization recommendations.

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On-Page & Technical SEO

Managing on-page optimization, technical SEO checks, crawlability, indexation, page structure, internal linking, and page-speed related issues.

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Content & Service Page SEO

Working with content teams to create and improve optimized content based on approved keyword and content strategies.

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Outreach & Link Building

Supporting outreach campaigns, prospect research, link-building efforts, and relationships with credible webmasters and publishers.

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Reporting & Lead Tracking

Monitoring rankings, organic traffic, CTR, conversions, leads, and calls using tools like Google Analytics, Google Search Console, SEMrush, and Screaming Frog.

Business types I understand

SEO Experience Across Legal, Healthcare, B2B, Local Service, and Lead-Generation Websites

Over 7 years in SEO, I have worked around different types of businesses where organic search is expected to support real outcomes — calls, form submissions, consultations, quote requests, and qualified traffic.


This helps me look beyond basic rankings and focus on whether the website, service pages, content, search intent, and conversion path actually support lead generation.

Business Types I’ve Worked With

  • Law firms and legal service websites
  • Healthcare and mental health-related businesses
  • Pharma, life sciences, and B2B companies
  • Local service businesses and service-area businesses
  • Home services, cleaning, restoration, and contractor-style businesses
  • Content-led websites and lead-generation websites

What My SEO Experience Covers

My background covers the core parts of SEO that matter for service businesses: finding issues, improving pages, fixing technical gaps, and tracking whether the work supports real growth.

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SEO Audits & Roadmaps

I review websites, search visibility, competitors, page structure, and keyword gaps to find what should be improved first.

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Service Page Optimization

I improve important service pages so they better match what customers search before calling, booking, or requesting a quote.

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Technical SEO Checks

I check issues that can affect crawlability, indexation, page speed, internal linking, and how easily Google can understand the site.

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Content & Keyword Strategy

I identify missing topics, weak pages, search intent gaps, and content opportunities that can support better organic visibility.

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Authority & Outreach Support

I understand outreach, link-building research, and how external trust signals can support stronger SEO performance over time.

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Reporting & Performance Tracking

I track SEO performance through tools like Google Analytics, Google Search Console, SEMrush, and Screaming Frog to turn data into clear next steps.

Website-first SEO

Your Google Business Profile Matters, But Your Website Still Does the Heavy Lifting

Many service businesses focus only on maps visibility, but the website often decides whether a visitor trusts the business, understands the service, and takes action.


That is why I focus heavily on service pages, page structure, keyword intent, internal linking, conversion paths, and technical issues that can limit organic visibility.

What I Look For on a Website

  • Weak or missing service pages
  • Pages not matching customer search intent
  • Poor title tags, headings, and page structure
  • Thin content or missing topical coverage
  • Technical issues affecting crawlability or indexation
  • Unclear calls-to-action or contact paths
  • Competitors ranking for searches you are missing

How I Approach SEO

Simple, practical, and focused on the work that can support better visibility, better traffic quality, and more lead opportunities.

Audit the Website

I check the website structure, service pages, keywords, competitors, technical SEO, and local search presence.

Prioritize What Matters

I separate urgent SEO issues from nice-to-have tasks, then focus on changes that can support visibility and leads.

Track the Right Outcomes

I look beyond vanity numbers and focus on meaningful signals like rankings, traffic quality, calls, form submissions, and leads.

How I Like to Work

Clear communication, practical recommendations, and honest expectations.

No Fake Guarantees

SEO cannot be honestly guaranteed, but real issues can be found, prioritized, fixed, and measured.

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No Bloated Reports

I focus on clear findings, missed opportunities, action steps, and what should be improved next.

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Direct Collaboration

You work directly with me, so communication stays simple, practical, and focused on your business goals.

Best Fit for Service Businesses That Depend on Google

I mainly help businesses where better search visibility can lead to more calls, quote requests, appointments, or consultations.

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Restoration Companies

Water damage, cleanup, mold remediation, emergency restoration, and related service businesses.

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Law Firms

Small law firms that need better service-page visibility and more qualified local consultation requests.

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Home Service Businesses

Plumbers, cleaning companies, contractors, clinics, and other service businesses competing on Google.

Want a Fresh Look at Your Website SEO?

Send your website and I’ll review your service pages, keyword gaps, technical SEO basics, and local lead opportunities.

Request Free SEO Review